My passion project for a brand called Lickies - they offer natural ice-cream for dogs :)
I decided to create a very simple branding based on pastel colors corresponding to diverse ice-cream flavors and bringing to mind warm summer days.
The logo is supposed to be playful. I wanted it to be associated with pleasure and some carefree moments - the ones that we have when we're kids or when it's summer outside. The dot above "i" is in the shape of a dog's nose :)
Throughout the whole branding I used really simple drawings of dogs and fruit. There's also a drawing of an ice-cream cone in the logo itself.
